Soon after joining Verve Records in 1961, Creed sensed the commercial power of contemporary pop.
He also set to work transitioning the careers of leading jazz artists into the 1960s.
In five short years, Creed helped popularize the bossa nova with tenor saxophonist Stan Getz and other artists.
Also he created a new adult-pop-jazz genre with guitarist Wes Montgomery.
Before Creed arrived at Verve, Stan Getz had been cranking out album after album of mostly standards.
The first album he produced was ‘Focus’. The album won a Grammy.
He wanted to record an album that included a few male vocals by Joao. Astrud Gilberto was married to Joao at the time.
Her vocal on ‘The Girl From Ipanema’ was an afterthought by Stan.
She was not a trained singer.
November 1965,Wes Montgomery was recorded ‘Goin’ Out of My Head’.
The song was written by two guys named Teddy Randazzo and Bobby Weinstein.
Most famous record was ‘Smokin’ at the Half Note’.
Miles Davis’ rhythm section: Wynton Kelly, Paul Chambers and Jimmy Cobb.