In 1958 he left Columbia to start Warner Brothers Records.
Then he moved to RCA Records in 1960.
He produced Sonny Rollins, Benny Goodman, Paul Desmond, and Gary Burton, among others.
Also he accompanied Goodman on his tour of the Soviet Union in 1962.
It was the first tour of the country by an American jazz band, and produced the first jazz album ever recorded there, a live concert.
In early 1960s, Avakian began to independently produce and manage artists such as saxophonist Charles Lloyd.
He met Keith Jarrett who was Charles Lloyd group’s pianist.
Then he began managing Jarrett, launching his performance and recording career on the Columbia, Atlantic, Impulse, and ECM labels.
He is a founding officer of the National Academy of Recording Arts and Sciences (presenters of the Grammy Awards).
A Grammy Award is awarded by the National Academy of Recording Arts and Sciences (NARAS).