Gene Norman(4)

November 10, 2016

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Photo of Art Pepper, Wardell Gray, Gene Norman and Shorty Rogers in the early ’50s

In 1954, Gene Norman opened his own nightclub “the Crescendo” on the Sunset Strip.

Below is a list of the main performers including jazz legends.

Billie Holiday, Ella Fitzgerald, Count Basie, Johnny Mathis, Herb Alpert,Ella Fitzgerald, Stan Kenton.

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In addition he established an independent record label “GNP Crescendo Record Co”.

The ‘GNP’ stand for ‘Gene Norman Presents’.

He produced a series of live albums and studio recordings based around his promotions.

Artists recorded by GNP over the years include Louis Armstrong, Duke Ellington, Dizzy Gillespie, Lionel Hampton, Max Roach, and Art Tatum.

I want to post about the recording of Max Roach/Clifford Brown Quintet.

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Photo from Pinterest

Clifford Brown and Max Roach arrived in California in the spring of 1954.

Roach and Brown shared a two bedroom apartment where they began the collaboration that became one of the most talked about quintets to emerge in jazz.

Gene Norman executed a contract with Max Roach to record the quintet in California.

Gene Norman recorded that concert and released the first commercial recording of the Clifford Brown/Max Roach Quintet.

Needless to say the announcement was Gene Norman.

Tenderly / Here is Max Rroach And Clifford Brown In Concert play “Tenderly”.

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